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Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation
Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and on